“Rats Only is a skateboarding initiative whose name derives from a combination of the term "skate rats" and the early California surf culture slogan of "Locals Only”

The logo is in a minimal pairing of bold text and a rectangle outline that mimics building trash and recycle bin stickers that would read "glass only" etc. It is a triple, maybe even quadruple, entendre reference to the origin of skateboarding, territorial awareness, and the inherent intelligence of disregarded sub-culture.