“CannaBronx is a bold, multi-strategy vehicle that was founded to ensure that the communities most impacted by the war on drugs are at the forefront of realizing equity and truly benefit from this once-in-a-lifetime opportunity to shape New York’s cannabis industry from the ground up.”

Visually pairing the Bronx’s geographical border (map) with a cannabis leaf implies the hope of a new industry and market benefitting an entire borough of impacted communities. Stacking the bold text emphasizes the wordplay of the organization’s merged name, “cannabis” and “bronx”.